SEO stands for “search engine optimization.”
is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Here’s how it works.
Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
What is on-site SEO?
On-site SEO (also known as on-page SEO)
The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:
• Understand what a webpage is about;
• Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords);
• Find that page useful and worthy of ranking well on a search engine results page (SERP).
What is off-site SEO?
“Off-site SEO” (also called “off-page SEO”)
Building backlinks is at the heart of off-site SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
There are three main types of links, defined by how they were earned: natural links, manually built links, or self-created links.
Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link.
Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.
Non-link-related off-site SEO
• Social media marketing
• Guest blogging
• Linked and unlinked brand mentions
• Influencer marketing